Not only restaurants but any kind of business can hit its pinnacle of popularity, just by being active on social media. On the whole, it only causes a business to gain brand recognition, customer engagement, revenue, and customer service. So basically, it is nothing but an essential tool to promote your restaurant to the next level. On the other hand, social media marketing assists your restaurant business by linking with a professional network, in this way, you will gain potential customers, attain a good position in the search results, and everyone will be familiar with your restaurant brand, like they do with McDonald’s, Dominos, and Starbucks.
1. Professional restaurant profiles on social media:
To start with good terms on the social media platform, one has to hold his/her restaurant’s profiles on various social media. Favorably, create profiles on Instagram, Facebook, and Twitter, as they are the most prominent media, with a lot of active users. Give a concise description of your restaurant business, and other necessary details such as the address, contact number, link to the official website, and so on, to make followers believe yours is authentic. Moreover, use an elegant logo and theme, so people could recognize your unique-styled restaurant much easier.
2. Use social media monitoring:
Social media monitoring is a concept of keyword monitoring on social media platforms in the search of mentions of predefined keywords. It keeps track of business-related mentions. Furthermore, it also takes care of other platforms and websites’ activities, in addition to metrics of your restaurant business on social media. It gives your restaurant a special identity through mentions, reposts, and hashtags.
3. Hashtags:
After jotting down your caption part, the inclusion of hashtags is way more important than actually posting something. As we see, every post ends with the addition of hashtags, specifically, trending hashtags. Using trending hashtags will feature your restaurant on the customers’ feed, therein, getting a look at your post. Apart from followers, hashtags make it possible to attract out-of-the-circle people too. The chances of being noticed will eventually increase, as hashtags construct your brand to easily woo as many followers as possible.
4. Post good and catchy posts about your restaurant’s food:
Yes, photography is an art of capturing the presence into the future. Well, in that case, capture it in an awe-inspiring way. Perhaps, this will ultimately make your followers fall head over heels with your restaurant. Make it attractive, but not too messy. Make it rich, so people are ravenous to get a bite of it. Usually, we order food; based on its presentation, accordingly, make it that way. Use editing tools such as Canva, to edit your restaurant pictures in creative and palatable ways.
5. Interact with your followers:
Make a friendly and interactive chat with your followers on something. Be it a story or fun sessions; make your followers or customers to be engaged with your brand. There are many shops, which have been engaged in conducting events, and discounts, henceforth, letting customers love their products. Let it be complimentary, organize and offer a donut or something from your brand to others, so people will remember your restaurant when they are thinking of DONUTS.
6. Discover your potential customers:
Know what your customer is looking for. Analysis of your customers’ potential and capability of being a purchaser. Rummage people who are interested in your social media posts about your food. For instance, if your restaurant is famous on social media, people usually visit yours.
7. Host contests:
Conduct contests on social media that will drive participants as well as insights on your social media. If you make any poll or Q&A in social media stories or status, this will boost an affiliate relationship between customers and your business. Like, if you post a question and Answer session about “What is your Favourite food?” in your social media story.
8. Use of emojis:
Words speak louder than action, but in the case of digital marketing especially in Restaurant marketing emoji speaks louder than writing. For instance, if you are posting a pizza menu on your social media, then add an emoji of pizza with an enticing caption. Thus, emojis play a vital role in captivating customers to your restaurant.
9. Look after your reputation:
Build the Brand in such a way, where people forthwith recognize your restaurant at one glance. Competitors are everywhere, so monitor your reputation. Highlights your purpose of existence! Connect with your customers to enhance loyalty as well as steadfastness. Connectivity with your potential customers will always outshine your standards.
10. Do Instagram ads:
While doing Instagram Ads you should follow five types of Ads- Video, Photo, Carousel, Story, and Slideshow ads. Instagram ads will grow reach, traffic, brand awareness, Interaction, and insights to your website. If you visit Darjeeling, then open your Instagram account, you will see “The Best tea” advertisement nearby you on Instagram. This is because of the Local SEO, which intensifies traffic to your website.
11. Show BTS:
Share the behind-the-scenes of your restaurant on social media, where your followers or customers may witness an amicable relationship between your restaurant and employees. Draw your employee to spotlight and speak about spending time at your restaurant.
12. Gather customers’ feedback and reviews:
Customers’ feedback can improve us either bitterly or better. Knowing feedback and reviews from the customers can amend your restaurant’s performance. Monitor your social media account for quick response to the feedback of the customer. If a customer shares a good opinion of your restaurant, will make your day happy and blissful.
13. Do influencer marketing:
Connect with the most influential person to get more followers to your restaurant page. If the People with millions of followers visit your restaurant and post it in their account by tagging you may ultimately spike the followers as well as customers to your restaurant.
14. Share customer-generating content:
You need to post relevant content according to your customers’ or followers’ interest for connectivity. If you post drinks like tea, coffee, milkshake, and beverages content will correlate with similar customers who are into drinks content.
15. Use of promoted tweets:
Paid ads may reach great heights in bringing customers to your restaurant with just one click. Use geo-targeting in tracking targeted customers nearby your restaurant.
