When you type "cancer hospital in delhi"on Google you will see www.actioncancerhospital.comranking in top 10 websites. It wasn’t the same 6 months ago. The same website wasn’t ranking in top 100 searches.

Want to know how this happened? Read the case study and you will know.

Action Cancer Hospital was inaugurated in 2010 by then president MrsPratibhaPatil in PaschimVihar, West Delhi. The hospital is focused on cancer treatment. Delhi is the hub of India’s best cancer hospitals and to create an identity of its own, a lot was required. 

Apart from cancer hospitals, various others third party websites with strong online hold such as Practo&onco.comwere also competing for the spot.

This is what makes the segment very tough to crack and with people continuously opting to go online for enquiries and consultation, it was right time for ACH to go Digital.

Challenges:

1. To beat various other hospitals in online segment

2. To beat various other third party website like Practo& onco.com

3. To improve and increase number of enquiry through online channels

2020-21 was an extremely successful year for our partnership with Action Cancer Hospital and was supported by the fact that the country was amidst a pandemic and people were looking for online consultation and services.  Our marketing mix for the ACH includes:

• Search Engine Optimization
• Online reputation management
• Inorganic Campaign Management

     Search Engine Optimization : With an approach to rank on business oriented keywords that will bring serious people to the website and increase number of appointments, we started with 30+cancer specific keywords with aim to get ranked top from Delhi. 

Stats from last six  months:

1. The average number of page views on the website was around 4500/monthand an estimated number of user crossed 2000+/Month. Majority of users are new users. 

2. Around 78% of the user came from Delhi & Haryana region (Exceptional local SEO results)

3. Here is the ranking of official website "Action Cancer Hospital" on various keywords. (These are for Delhi location)

4. We started getting exceptional enquiries over the mail through our contact us page. Here are the screenshots:

5. This is our Website score on various Parameters related to SEO, rated by one of the reputed SEO analysis tool.

Online reputation management:

When you type "cancer hospital in delhi"  on Google maps you will see Action Cancer Hospital ranking in top 5. This is what we achieved with the help of Online reputation Management which includes growing the Google business listing that comes under Search engine marketing 

One thingthat is very common with healthcare industry is that the flow of  negative reviews is always on the higher side as compared to positive ones. So we took the mantle to get the positive ones and improve our overall rating.

We are at 4.3/5 (above average as per industry standards) with 480+ reviews.

Around three months ago it was at 2.8 and with our various ORM methods such as “asking people visiting the hospital to drop a review through a QR enabled standee” helped a lot.

We started google posting which enables us to reach new customers when they searched for keywords related to Cancer treatment in delhi.

This all enabled us to rank organically on various keywords helping us to get calls directly from Google business listing.

Stats from last three months:

1. We got 3,10,000 views on our listing in just one quarter. This shows the amount of visibility we have been able to create.

ü 65% Customers found our listing searching for a category, product, or service and rest 35% did a direct search about our brand.

2. How many times customers call our business? 73 calls/day

Inorganic Campaign Management: With all the bases of organic marketing covered we started exploring the addition ways to improve our visibility and increase the patient inflow.

We opted for Google ads & Facebook Ads to start with.

Stats from last six months (Google Ads):

We started Google Search ads, display ads and calling ads and the results have been very good.

ü We have got 6 lac+ impressions in the last 6 months through our different ads and we have an excellent interaction rate of 5.19%

ü We have been able to generate 232 calls and 133 leads.

Impressions, Interaction & Interaction Rate.

     Stats from last six months (Facebook &Insta Ads):

We started Facebook &Insta ads on various kind of cancer and the results have been very good.

ü We have got 4.5 lac+ impressions in the last 6 months through our different ads

ü We have been able to generate 188 leads thus far.

With WE HAVE A KNACK OF HITTING  THE AUDIENCES THAT CONVERTS. ARE YOU READY TO GIVE IT A GO AHEAD?