India has been the pioneer of Ayurveda treatment but since the advent of Allopathy, it has been forgotten in the place it was born. Only a few have survived and they have kept the field alive. One such hospital is Shivaya Clinic & Hospital.

When you type "best doctor for avascular necrosis"on Google you will see Shivaya Clinic & Hospital Listing Website ranking in top 10 websites amongst the likes of Mayo Clinic, Kokilaben Hospital & Apollo Hospitals.

It wasn’t the same 6 months ago. Nobody on internet knew about Shivaya clinic & Hospital. Although it had a good reach and base but it was all offline. It needed to break the internet and work for noble cause and then came ISOLS Group.

AVN is something that is irreversible when you talk to the top doctors of the nation and the number of people searching for a treatment is humongous.

This is what makes the segment very tough to crack and with people continuously opting to go online for enquiries and consultation, it was right time for Shivayato go Digital.

Challenges:

1. To beat various other hospitals in online segment& to increase online visibility.

2 To improve and increase number of enquiry through online channels

The year 2020-21 has been an extremely successful year for our partnership with Shivaya Clinic & Hospital. Our marketing mix for the Shivaya includes:

• Business Stationary
• Search Engine Optimization & Lead Generation
• Social Media Marketing

Business Stationary:A logo is something that helps to create an unique identity and brand recall. We started our work from the same. On the same color combination, we created visiting card, letter head & Patient file. 

Search Engine Optimization : With an approach to rank on business oriented keywords that will bring serious people to the website and increase number of appointments, we started with 20+Joint related specific keywords with aim to get ranked top in India.

Stats from last six months (Nov ’20- Apr ’21):

1. The average number of page views on the website was around 1000/monthand an estimated number of user crossed 330+/Month. Majority of users are new users. When compared to previous six months (May ’20 – Oct ’20), the users increased by 25.6% & page views increased by  21%

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2. Around 87.49% of the users came from India and rest from outside the nation.

3. Here is the ranking of official website Shivaya Clinic & Hospital on various keywords.

4. We started getting exceptional enquiries over the mail through our contact us page. Here are the screenshots:

5. We have compiled comparison data of the last 6 months vs the previous 6 months. We have shown a considerable amount of growth in terms of SEO. In the last 6 months, we have been able to get 21.7k impressions as compared to 13.3k impressions in the previous 6 months.

6. When you type " best doctor for avascular necrosis "  on Google maps you will see Shivaya Clinic & Hospital ranking in top 3. This is what we achieved with the help of online reputation 

Management which includes growing the Google business listing that comes under Search engine marketing